At Eloise, the casual stop boutique, fashion is more than clothing — it’s a legacy. In the late 1970s, our mother/grandmother opened her beloved shop, The Casual Stop, where she built a community around timeless style and personal connection. When she passed away in 2024 at the age of 95, we were given her original store sign — a beautiful reminder of her passion and spirit.

Together as a mother daughter duo, we decided to bring her dream back to life in a modern way. We renamed the store Eloise because at the heart of the word is Lois — our mother/grandmother’s name and the inspiration behind everything we do.

Today, Eloise carries on her legacy with a curated collection of trendy, effortless pieces that make every woman feel confident and stylish. Just like my grandmother’s shop, our boutique is more than a place to shop — it’s a place to feel at home.